Some may argue that “brainstorming” is a key part of the planning process and that generating ideas is important to successful planning, do not confuse the two areas. Providing the list of ideas will help you to prioritize your project and the criteria for success
So the order for determining goals and priorities could be:
- Development of ideas that are relevant to the project;
- Conversion and mapping of those ideas to goals;
- Creation of specific objectives from those goals.
Excerpted from Finish What You Start by Michael Cunningham