So brainstorming is a good thing; isn’t it? Or is it? I was recently reading an article discussing the benefits and pitfalls of a brainstorming session. I won’t mention the article source, as I think the point they were making was a little trite. Which was better brainstorming is more effective than just brainstorming. Guess a prize might be in order for that observation.

However, I think there is a case to examine when brainstorming works better in some circumstances than others. Here are some instances of appropriate when examples.

When brainstorming works best

1. When management really wants new ideas and is likely to act on them, rather than just collect them
2. When a team atmosphere is created, and transparency and some equality is set as a framework, encouraging others to participate fully
3. When active listening is going on with the entire team
4. When a balanced capturing and filtering of ideas is occurring
5. When the stage is set for what actions will result of using new idea, processes and methods

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Tags: active listening, article source, brainstorming session, circumstances, entire team, equality, instances, observation, pitfalls, project managers, team atmosphere, transparency