So brainstorming is a good thing; isn’t it? Or is it? I was recently reading an article discussing the benefits and pitfalls of a brainstorming session. I won’t mention the article source, as I think the point they were making was a little trite. Which was better brainstorming is more effective than just brainstorming. Guess a prize might be in order for that observation.
However, I think there is a case to examine when brainstorming works better in some circumstances than others. Here are some instances of appropriate when examples.
When brainstorming works best
- When management really wants new ideas and is likely to act on them, rather than just collect them
- When a team atmosphere is created, and transparency and some equality is set as a framework, encouraging others to participate fully
- When active listening is going on with the entire team
- When a balanced capturing and filtering of ideas is occurring
- When the stage is set for what actions will result of using new idea, processes and methods
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