To use the SWOT technique in your BPM project use the following guidelines when building the matrix or table:
- Strengths: characteristics of the BPM project that give it an advantage over other potential projects competing for the same budget or staff resources. This might be a ROI analysis or support of important goals and objectives
- Weaknesses: are characteristics that make the project less compelling or less attractive in the organization
- Opportunities: external chances to make greater sales or profits because of efficiency, quality or compliance as a result of the project
- Threats: external factors that may impact your project. For example new governance rules, external competitors in your market or trends that could affect the project’s strengths
Here are some examples shown in the table below:
| Strengths: | Weaknesses | Opportunities: | Threats: |
| Fast return on investment | Not as good ROI as project B | Make us more competitive against our main rival | Have to meet new governance rules in this market |
| Will shorten our time to market for new products by 10% | Don’t have enough resources to do the work | Can move into new geographic markets | We think our main competitor is working on a similar project |
This can also be shown in a graphic form such as the PowerPoint below:
