This long weekend in the USA, tied around the Thanksgiving holiday, is rooted in family renewal and enjoyment. In America, that also means an opportunity to get ready for the upcoming “giving season” of Christmas and Hanukah. Retailers typical get up to 40% of their annual sales in this period, so nothing is left behind to try and pry every last dollar from bank accounts and credit cards of consumers.
A huge amount of market research and psychology is applied to this to ensure that little is left to chance, any factor that increased the amount you spend in a store (or online in the case of Cyber Monday which is today!) is mercilessly used as a tactic. I am going to list three of the important factors for retailers in getting our money, and show how similar principals can be applied to our BPM project. Comments are welcome.
- You shop counterclockwise. Shoppers will spend 5-6% more by traveling around a store counterclockwise. Don’t ask me why, because the researchers don’t even know, but it works.
- Show the members of the BPM team how things are being done today and let them come to some conclusions about how to do the work more effectively.
- Well playing music may not help us that much in a BPM project, but having a good environment for meetings, well prepared, organized, briefing materials send out in advance, an agenda … all will help your project meetings and project go more smoothly.
- There are no short answers. Each improvement in our project should have a before and after; what is costs now, what it will cost later. So be specific in your project and don’t just lay out “trust me” benefits in any cost justification or change in your BPM project.